Marketing Executive Apprenticeship
Shape, support, and deliver integrated marketing plans—managing campaigns across digital, offline, and social channels to engage target audiences.
Course Overview
The Level 4 Marketing Executive Apprenticeship develops the creativity, communication, and project management skills you need to plan and execute targeted marketing activity. Working alongside a Marketing Manager who sets overall strategy, you will help shape and deliver marketing plans that drive business results. Key responsibilities include managing digital, offline, and social media channels; planning and executing integrated campaigns; overseeing the production and distribution of marketing materials; and liaising with customers, colleagues, agencies, and partners. You will also collect and analyse research data to understand audience behaviour, contribute to brand positioning, and organise events such as conferences and exhibitions. Marketing is vital to every sector—this apprenticeship prepares you to work in-house or agency-side, providing the insight businesses need to develop products and services that meet evolving customer demands.
Professional Recognition
- Marketing Executive Apprenticeship Certificate
- Chartered Institute of Marketing (CIM) Affiliate Membership
Entry Requirements
- Employed in a marketing role
- Working at least 30 hours per week
- Right to work in England
- Not in full-time education
Career Outcomes
This apprenticeship can lead to roles such as:
Programme Details
- Programme Length
- 8 to 15 months
- Off-the-Job Training
- 348 hours minimum
- Programme Level
- Level 4
- Delivery Method
- Blended learning through online learning, live tutor-led classes and 1-to-1 mentoring.
- End Point Assessment
- Multiple choice knowledge test, presentation and questioning, professional discussion.
Funding
Apprenticeship Levy paying employers can use their funds for this programme. Employers not paying the Levy can get up to 95% funding.
Interested in this programme?
Whether you're looking to start your apprenticeship journey or develop your team, we're here to help.
Benefits of the Marketing Executive Apprenticeship
Benefits to Apprentices
- Gain a deep understanding of the marketing process, from research and development to promotion and distribution, equipping you with the skills to handle diverse marketing tasks.
- Access our award-winning learning management system with videos, voice explainers, and handouts for a dynamic and engaging learning experience.
- Access over 30 live tutor-led classes online, supported by experienced course mentors throughout the programme.
- Develop creativity, communication, and project management skills essential for marketing roles.
Benefits to Employers
- Apprenticeship Levy-paying employers can fully fund the programme. Non-Levy payers can receive fully funded training for under 22s and up to 95% government funding for those over 22.
- Gain skilled personnel who can support and deliver marketing plans in alignment with your strategic objectives.
- Marketing executives trained through the apprenticeship are adept at planning and delivering integrated marketing campaigns.
- Apprentices help maintain and achieve brand positioning according to agreed guidelines, ensuring consistent brand messaging.
- With apprentices capable of organising and attending key events, companies can enhance their visibility and engagement with target audiences.
- Apprentices' role in collecting and analysing data provides valuable insights into customer preferences and market dynamics.
How This Apprenticeship Fits Into Your Business
Strategic Skills
Develop personnel who can execute marketing plans aligned with business objectives.
Campaign Management
Train apprentices to plan and deliver integrated marketing campaigns effectively.
Brand Excellence
Maintain consistent brand positioning and messaging across all channels.
Cost-effective Training
Access government funding to develop your marketing talent pipeline.
Creative Thinking
Bring fresh perspectives and innovative ideas to your marketing efforts.
Data-driven Insights
Leverage apprentice skills in data analysis for informed decision-making.
Frequently Asked Questions
Find answers to common questions about the Marketing Executive Apprenticeship.
What is the Marketing Executive Apprenticeship?
The Marketing Executive Apprenticeship is a Level 4 programme that develops creativity, communication, and project management skills for planning and executing marketing campaigns across digital, offline, and social channels.
What is the difference between Level 3 and Level 4 marketing apprenticeships?
The Level 3 Multi-Channel Marketer focuses on day-to-day marketing activities and campaign delivery. The Level 4 Marketing Executive involves more strategic responsibilities, including shaping marketing plans and brand positioning.
What qualifications do I get from the Marketing Executive Apprenticeship?
Upon completion, you receive the Marketing Executive Apprenticeship Certificate and become an Affiliate Member of the Chartered Institute of Marketing (CIM).
Can I do the Marketing Executive Apprenticeship while working full-time?
Yes. The programme is designed for those employed in marketing roles, combining workplace learning with online study and live tutor-led classes. You need to work at least 30 hours per week.
How is the Marketing Executive Apprenticeship delivered?
The programme uses blended learning through our online platform, live tutor-led classes, and 1-to-1 mentoring. You will have access to over 30 live classes and ongoing mentor support.
Get Started with the Marketing Executive Apprenticeship
Whether you're looking to start your career or develop your team, we're here to help.
Not sure if this is the right apprenticeship for you?
Browse our full range of apprenticeship programmes or get in touch and we'll help you find the perfect fit.