Avoiding Social Media Mistakes

posted 20 Sep, 06:28 (194 days ago), permalink

7 Costly Social Media Mistakes

Social media gives unprecedented access to people interested in your niche or industry, or the products and services you offer. However, some new users of the networks can get so excited by the prospect of more engagement that they actually end up costing themselves through simple yet avoidable mistakes. Here are the top 7 to watch out for if you are new to social media.

1. Unclear goals

Do you want more engagement, subscribers, followers? Plan every campaign around a specific goal, which you can measure by getting the target market to take particular action. By limiting the number of actions available in the message or campaign, you help to reduce returns, unsubscribes, and unfollows.

2. Unprofessional profiles

Make your profile as informative and professional as possible. Include basic information that potential stakeholders or clients want to know, along with info that makes you stand out from your competition. A logo and colours help you to be recognised at a glance, so be sure to add a unique and professional logo to your profile.

3. Following too few people

As soon as you sign on for most social sites, they ask you what you are interested in and give recommendations as to who you might like to follow. Take these suggestions seriously and sign up, because the ones they are suggesting are usually the top participants at the site in relation to your niche.

4. Promoting too soon

Most organisations that are new to social networking are there because they’ve heard it is a great way to reach thousands of people. They no sooner sign up with their profile than they start to crank out posts, tweets, and promotions at lightning speed.

Social networks are just that, social. It’s not about you hammering out promotion after promotion. Focus on building relationships and connections that are based on common interests.

5. Publishing the wrong content

Every social network attracts people who prefer a specific type of content or type of delivery. For example, most Twitter users want very short and to-the-point messages. Most content online is text-based, but many social networks are driven by eye-catching content, such as images and video. Organise your material into folders for each network so you deliver the right type of content to each social media network, based on its specialties and the preferences of their users.

6. Ignoring daily search results

Conduct a quick search each day for a couple of your organisation’s keywords and/or brand offerings. Look for mentions of your
organisation, product, and/or your name. Also look for questions and positive or negative comments on other sites.

If you see questions, answer them and/or refer the person to a specific URL for more information. If you see positive comments and reviews, thank them. If you see negative, refer them to your customer service email for more details on what their issue is. The offer of help will show good will to anyone who might have seen it and sort the real customers from those who might be doing nothing more than trying to damage your reputation online.

7. Retaliating

No matter how unfair they have been. Just don’t retaliate in public. It could cost you more than you can ever imagine. Keep it professional at all times.

Apprenticeship or University

posted 20 Sep, 06:25 (194 days ago), permalink

It’s that time of year again when school leavers will be considering what the do next. The big question is “do I go to university or do an apprenticeship”? This is a difficult decision and one that needs to give some real thought.

For many, a university is an automatic choice. They want to keep learning. They may have a career ambition for which a university degree is a must – doctor, teacher, lawyer etc. For many, however, the university is taken as an option as they have not yet decided what they want to do or there is a school or family expectation.

Apprenticeship Attractions
What has become clear in the last few years is that apprenticeships are now a much more attractive option for many school leavers. They can earn a salary (avoiding huge university debts) and learn at the same time. With the introduction of higher-level apprenticeships learners are able to gain university equivalent qualifications but also develop their skills at the same time.

There is now also more evidence that graduates no longer out earn non graduates. There was always a belief that graduate had a higher earning capacity and this is what made going to university more attractive. This is no longer the case.

Apprenticeships also allow individuals to join small businesses that would not be in a position to offer a graduate a position. An apprentice is a much more attractive alternative to a business that wants to grow and needs staff to do it. An apprentice can join a small business, learn the skills and competencies needed and grow with it.

What apprenticeships are available?
There are literally hundreds of apprenticeships to choose from covering just about every industry. Anyone interested in an apprenticeship should visit the apprenticeship vacancy service


If you are interested in vacancies in Yorkshire please visit our Yorkshire Apprenticeship website

Cloud Computing for Colleges and Training Providers

posted 20 Sep, 06:23 (194 days ago), permalink

How Does Cloud Computing Work?

Cloud computing is definitely having a huge impact in society. Most large companies like Facebook are opting to go in this direction because it is effective and makes economic sense. In addition to this, cloud computing is able to integrate computers in an organisation to save both time and vital resources such as software.

Cloud computing has been termed as the next level of the internet age, and more and more people are making use of it. However, to fully appreciate what it is all about, you need to understand how it works. The following information gives you details.

The Basics of Cloud Computing

Cloud computing employs trusted specialised companies to store vital data and components on your behalf. Your access therein will be made easy and your workers can access this large database of information and processes. In the cloud, email serving, data storage and specialised protocol can be observed with utmost ease. This happens because of an integrated infrastructure base that is held together by dedicated servers to deliver accordingly. The two main areas of a cloud are the front end and the back end.

The front end is the interface that is accessed by the user on their computer. It is basically revealed through a web browser and a college or training provider can enter the cloud to access this vital information at any time. The ability to network different software and hardware to serve many computers has defined the word cloud. It does not work by inflicting any heavy load on your personal machine; it works by simply availing all relevant information and databases in an efficient manner. The front end is as a result of the intricacies that take place at the back end.

The back end is the nerve centre of every tool and infrastructure needed to make cloud computing possible. It is composed of vital software and application tools that make mass storage possible. The back end tools are also responsible for the intelligent communication to the front end owing to specialised programming mechanisms applied therein. With this system, you will be able to integrate any worker in the cloud without having to buy additional software that allows them to perform their job. It is a complex system that has been created to enhance coordination and access to vital resources that allow your businesses to be conducted accordingly.

The architectural prowess of any cloud is maintained by the companies that provide these services. They are also tasked with providing or creating essential backup systems which will keep the data of clients safe at all time. They implement dedicated servers to make the process a success. Depending on the needs of a client, private, public and hybrid clouds can be defined to ensure access control. Safety is critical and with specialised cloud companies, delivery of essential software and data has become a mainstay.

It is worth noting that cloud computing has been here for some time. Mega companies who have enormous data and software needs have led the way to use the cloud. However, the future is clear and the cloud might just feature more prominently. All in all, it is a system that allows for better computing infrastructure and is definitely welcomed by colleges and providers.

Yorkshire Apprentice Smartphone App

posted 20 Sep, 06:18 (194 days ago), permalink

We have just released the Yorkshire Apprentice smartphone and table app (Apple & Android)

This is a significant development for VQ Solutions as it is our first app that we have developed and released. The app is designed for learners to be kept up to date with vacancies and news. It also provides comprehensive information, advice and guidance about getting an apprenticeship.

We do have other apps in development and will be releasing these in the coming months.

If you think that your organisation could benefit from an app then please get in touch.

Download from Apple

Download from Google Play

School leavers better off with an apprenticeship

posted 20 Sep, 06:18 (194 days ago), permalink

There was an interesting article published in the Daily Telegraph today suggesting that “School leavers are ‘better off training for a trade than going to university‘

The article suggests that the previous theory that graduates had greater earning power than non-graduates is quickly diminishing.

We have known for some time that the apprenticeship route offers many advantages over university. Apprentices earn and learn and will not find themselves in the type of debt that their counterparts do when they leave university.

Many larger businesses are now also seeing the merits of employing an apprentice and this is being reflected in the levels of vacancies being offered.


Employers Brunch 7th March 2014

posted 20 Sep, 06:10 (194 days ago), permalink

Any employer wanting to gather more information about the benefits of employing an apprentice are invited to join us at Betty’s Tea Rooms on 7th March 2014.

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