Level 3 Multi-Channel Marketer

Multi-channel marketers are pivotal in organisations across various sectors, including finance, construction, and hospitality, and they work in both agency and internal team settings to drive marketing strategies. Their role spans from office-based to remote work, and they occasionally travel for events and client meetings. Tasked with supporting marketing activities to drive product or service demand through awareness and perception building, these marketers increasingly focus on promoting environmentally sustainable practices within the emerging green economy. Daily responsibilities include managing marketing activities across various platforms, coordinating content creation, conducting market research, monitoring campaigns, and maintaining administrative tasks. They frequently interact with internal stakeholders from different departments and external parties such as clients and suppliers. As key team members, they contribute to strategic planning and are responsible for specific campaign aspects, operating with significant autonomy and occasionally influencing higher-level decision-making without direct supervision.

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Level 4 Market Research Executive

Market Research Executives are employed across various sectors, including media, finance, and government, playing a critical role in understanding customer behaviour, societal issues, and policy development. Their work spans private and public organisations and uses digital and traditional methods to gather and analyse data. They employ qualitative techniques like focus groups and ethnography, quantitative methods such as surveys and statistical analysis, and synthesise existing research. Central to their role is the collaboration with both internal teams—including research, sales, and marketing—and external stakeholders like the public, government entities, and media. Market Research Executives are responsible for the design, setup, and execution of research projects, ensuring these align with financial and resource constraints. They also lead specific elements of these projects, working largely within office settings, though occasionally conducting off-site duties such as attending meetings or conducting field research. They work under the supervision of a line manager and are essential in ensuring the delivery of insightful, accurate data to inform decision-making and strategy within their organisations.

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Level 4 Marketing Executive 

Marketing plays a fundamental role in businesses across various industries by providing insights to develop and deliver new products and services that cater to evolving customer needs. It involves researching, developing, promoting, and distributing products or services using effective channels to reach diverse target audiences. Marketing professionals, including Marketing Executives, work within specific marketing agencies that advise external clients or in-house teams focused on internal marketing strategies. These professionals collaborate with external agencies for specialised aspects of marketing campaigns. A Marketing Executive supports and implements marketing plans under the guidance of a Marketing Manager, who sets the overarching strategy. This role demands creativity, strong communication skills, and project management abilities, focusing on planning and executing targeted marketing activities. Key responsibilities include managing various marketing channels, executing integrated marketing campaigns, producing and distributing marketing materials, and engaging with stakeholders like customers and partners. They also analyse market research to understand audience behaviour, support brand positioning, and participate in organising events such as conferences and exhibitions.

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