Multi-channel marketers operate across small, medium, large and multinational organisations in private, public and third sectors—from finance, construction and manufacturing to health, retail, hospitality and IT. Based either in the office or working remotely, they may spend time at exhibitions, trade shows or client meetings, collaborating with internal teams (sales, IT, HR, customer services and senior management) and external suppliers such as digital agencies, printers and market researchers. Their role is to support customer-focused marketing that raises awareness and shapes perception to drive demand and contribute to the organisation’s bottom line, increasingly including communications around sustainable products and services as the green economy grows.
Level 3 & Level 4
The Level 4 Marketing Executive Programme prepares candidates to translate complex data into strategic insight across sectors such as media, finance and government, equipping them with both digital and traditional research techniques—from online surveys and statistical modelling to focus groups and ethnography—to understand customer behaviour, societal trends and stakeholder perspectives. Trainees learn to design, set up and deliver research projects within financial and resource constraints, synthesise existing and new evidence to inform campaigns and policy, and collaborate effectively with internal teams and external stakeholders. The programme emphasises practical leadership of project elements, professional reporting to line managers, and a balance of office-based analysis with fieldwork and stakeholder engagement to provide timely, evidence-led intelligence for commercial and public decision-making.
A Level 4 Marketing Executive supports and implements marketing plans set by a Marketing Manager, blending creativity, communication and project-management skills to deliver targeted activities. They research markets and customer behaviour, help develop and promote products or services, manage multiple marketing channels and produce campaign materials. Working within agencies or in-house teams, they liaise with external specialists, engage stakeholders and contribute to brand positioning while organising events and analysing campaign performance to refine future activity.
Lower wage costs and access government incentives to reduce hiring expenses.
Inject new creative ideas and current digital trends into campaigns.
Shape skills and processes precisely to your team’s needs and culture.
Build long-term commitment by investing in career development from day one.
Add energetic support to accelerate campaign delivery and everyday tasks.
Scale capacity affordably while developing future senior marketing talent internally.