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Marketing Executive Apprenticeship

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The Level 4 Marketing Executive Apprenticeship is a 15-month programme designed for apprentices to develop the knowledge, skills, and behaviours necessary to become proficient in researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Learners are supported throughout by our skilled and knowledgeable course mentors. Access is provided to our award-winning learning management system, full of engaging learning material, including videos, voice explainers, and handouts. Learners can also access over 30 tutor-led live online classes.

Typical Job Roles

Marketing Executive | Marketing Officer | Marketing and Communications Officer | Marketing Specialist | Communications Executive | Communications Specialist | Brand Manager | Digital Marketing Coordinator | Public Relations Coordinator | Social Media Manager

Course Overview

Marketing is essential to all businesses, playing a critical role in developing and delivering new products and services to meet customers' evolving needs. It involves researching, developing, promoting, and distributing products or services across effective channels to engage diverse audiences. Marketing occupations are prevalent across various industries and can occur within specialised agencies that provide marketing services to external clients or within internal teams that drive the business’s marketing activities. A Marketing Executive, working under the guidance of a Marketing Manager who sets the overall strategy, is essential in shaping, supporting, and executing marketing plans. This role requires creativity, communication, and project management skills. It involves responsibilities such as managing key marketing channels—digital, offline, and social media—planning and delivering integrated marketing campaigns, managing marketing materials’ production and distribution, networking with stakeholders, analysing market research to gauge audience behaviour, assisting in brand positioning, and organising events like conferences and exhibitions.

Cost and Funding

The funding limit set for this qualification is £6000. This can be fully funded through the Apprenticeship Levy. For Non-Levy payers, it is fully funded for anyone under 22 years of age and up to 95% government-funded for anyone aged 22+ 

Typical Programme Length

15 Months

Programme Level

Level 4

Delivery Method

Blended Learning through online learning, live tutor-led classes and 1 to 1 mentoring.

End Point Assessment

Multiple choice knowledge test, Presentation and questioning, Professional discussion.

Professional Recognition

Marketing Executive Apprenticeship Certificate
Chartered Institute of Marketing (CIM) for Affiliate


Apprenticeship Levy paying employers can use their funds for this programme. Employers not paying the Levy can get up to 95% funding. 

Benefits to Apprentices

  • Apprentices gain a deep understanding of the marketing process, from research and development to promotion and distribution, equipping them with the skills to handle diverse marketing tasks.
  • Apprentices can access our award-winning learning management system, which offers a rich array of learning materials, including videos, voice explainers, and handouts, ensuring a dynamic and engaging learning experience.
  • Apprentices can access over 30 live tutor-led classes online. They are also supported by experienced course mentors who will guide them throughout the programme.
  • Upon completion, apprentices receive the Corporate Responsibility and Sustainability Practitioner Certificate, enhancing their credentials and recognition within the industry. Additionally, they gain membership to the Institute of Corporate Responsibility and Sustainability (ICRS), further validating their expertise.

Benefits to Employers

  • Apprenticeship Levy-paying employers can fully fund the programme.
  • Non-Levy payers can receive fully funded training for anyone under 22 years old and up to 95% government funding for those over 22.
  • Employers benefit from having skilled personnel who can support and deliver marketing plans in alignment with the company's strategic objectives.
  • Marketing executives trained through the apprenticeship are adept at planning and delivering integrated marketing campaigns, ensuring that all activities are well-coordinated and effective.
  • Apprentices help maintain and achieve brand positioning according to agreed guidelines, ensuring consistent brand messaging across all marketing efforts.
  • With apprentices capable of organising and attending key events, companies can enhance their visibility and engagement with target audiences.
  • Apprentices’ role in collecting and analysing data can provide employers with valuable insights into customer preferences and market dynamics, aiding in informed decision-making.


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