Skip to content

Market Research Executive Apprenticeship

For information on how to enrol in this course, click below.
Contact us

The Level 4 Market Research Executive Apprenticeship is a 15-month programme designed for apprentices to acquire the knowledge, skills, and behaviour essential for supporting their organisations in making informed strategic decisions by focusing on effective market research. Learners are supported throughout by our skilled and knowledgeable course mentors. Access is provided to our award-winning learning management system, full of engaging learning material, including videos, voice explainers, and handouts. Learners can also access over 30 tutor-led live online classes.

Typical Job Titles

Insight Analyst | Market Research Assistant | Market Research Executive | Research Analyst | Consumer Insights Analyst | Data Research Analyst | Marketing Analyst | Brand Research Analyst | Competitive Intelligence Analyst | Customer Intelligence Analyst | Product Research Analyst | Marketing Strategy Analyst | Audience Researcher | Marketing Data Analyst

Course Overview

This Level 4 Market Research Executive Apprenticeship offers a comprehensive education in theoretical and practical aspects of market research. Participants will understand how research supports business processes, including target marketing, consumer behaviour analysis, and competitive landscape assessments. The course covers various methodologies, from quantitative and qualitative research to diverse techniques such as face-to-face, online, and postal surveys. Essential skills like project management, stakeholder liaison, data analysis, and advanced research software like SPSS are integral to the curriculum. Additionally, the apprenticeship addresses essential regulatory and ethical considerations, including GDPR, data protection, and the Market Research Society Code of Conduct. By the end of the programme, apprentices are equipped to design, implement, and manage research projects, turning data into strategic insights that drive business decisions.

Costs and Funding

The funding limit set for this qualification is £8000. This can be fully funded through the Apprenticeship Levy. For Non-Levy payers, it is fully funded for anyone under 22 years of age and up to 95% government-funded for anyone aged 22+ 

Typical Programme Length

15 Months

Programme Level

Level 4

Delivery Method

Blended Learning through online learning, live tutor-led classes and 1 to 1 mentoring.

End Point Assessment

Professional discussion underpinned by a portfolio of evidence and a project.

Professional Recognition

Market Research Executive Certificate.
Market Research Society Member Grade


Apprenticeship Levy paying employers can use their funds for this programme. Employers not paying the Levy can get up to 95% funding. 

Benefits to Apprentices

  • Apprentices gain a solid foundation in both the theoretical and practical aspects of market research, including various methodologies like quantitative and qualitative research.
  • Apprentices can access our award-winning learning management system, which offers a rich array of learning materials, including videos, voice explainers, and handouts, ensuring a dynamic and engaging learning experience.
  • Apprentices can access over 30 live tutor-led classes online. They are also supported by experienced course mentors who will guide them throughout the programme.
  • Upon completion, apprentices receive the Market Research Apprenticeship Certificate, enhancing their credentials and recognition within the industry. Additionally, they gain member grade with The Market Research Society, further validating their expertise.

Benefits to Employers

  • Apprenticeship Levy-paying employers can fully fund the programme.
  • Non-Levy payers can receive fully funded training for anyone under 22 years old and up to 95% government funding for those over 22.
  • Employing apprentices trained in market research supports informed strategic decision-making within the organisation through precise and thorough market analysis.
  • Employers benefit from team members skilled in modern and traditional research techniques who are ready to tackle various market research tasks effectively.
  • Apprentices trained in ethical and regulatory standards ensure that research is conducted responsibly, aligning with legal and professional norms.
  • Apprentices apply their learning directly to real-world projects, bringing immediate benefits to their roles and contributing actively to their teams from early in their training.
  • Investing in apprentices allows companies to cultivate dedicated market research talent tailored to their business needs and culture. 


Here is the course outline:

1. Understanding Research in Business

In this module, you will explore the crucial role of research in driving successful business strategies and decision-making processes. You will gain insights into the importance of market analysis, consumer behaviour studies, and competitor and industry assessments. Through an overview of research methods and case studies, you will develop a strong foundation for creating effective marketing strategies. Furthermore, you will learn how to conduct competitive analysis and industry trend forecasting to maintain a competitive edge in today's dynamic business landscape.

2. Research Applications in Business

In this module, you will discover the practical applications of research in various aspects of business operations. From product development and testing to service enhancement, you will learn how research techniques can be employed to drive innovation and improvement. The module will also explore the role of research in advertising and media strategies, as well as its influence on policy development within organisations. Through real-world case studies and examples, you will gain a deeper understanding of how research findings can be translated into actionable insights for business success.

3. Quantitative Research Techniques

In this module, you will dive into quantitative research and its applications in business contexts. You will learn about the key characteristics of quantitative methods, their strengths and limitations, and how they compare to qualitative approaches. The module will cover essential aspects of quantitative research design, including sampling techniques and the importance of representativeness. You will also explore the foundations of statistical theory and its practical applications in data analysis, becoming familiar with common statistical tools and software.

4. Qualitative Research Techniques

In this module, you will explore the rich and diverse world of qualitative research methods and their applications in business settings. You will learn about the unique characteristics of qualitative approaches, their strengths and limitations, and how they differ from quantitative methods. The module will introduce you to key social science theories that inform qualitative research and the role of theoretical frameworks in data interpretation. You will gain practical skills in conducting interviews, focus groups, and observations while considering important ethical aspects of qualitative data collection.

5. Research Methodologies

In this module, you will dive into various research methodologies and their applications in business contexts. You will explore the advantages and challenges of face-to-face research methods and learn techniques for conducting effective in-person interviews and surveys. The module will also cover strategies for conducting telephone interviews and handling biases and limitations inherent in this approach. You will discover the growing field of online research, including tools and platforms for surveys, polls, and focus groups, along with best practices for maximising response rates and data quality.

6. Primary Research Approaches

In this module, you will learn how to design and conduct primary research effectively in business settings. You will explore the key steps involved in planning and executing primary research projects and learn how to select appropriate research methods based on your objectives. The module will cover various techniques for data collection in the field and introduce you to tools for data capture and initial analysis. You will also learn how to assess the reliability and validity of primary data sources and employ strategies for data triangulation.

7. Secondary Research Approaches

In this module, you will explore the world of secondary research and its vital role in business decision-making. You will learn about the key differences between primary and secondary research and discover the wide range of reliable secondary data sources available. The module will teach you techniques for identifying, extracting, and effectively utilising secondary data from both public and private repositories, such as government databases and academic sources. You will also learn how to leverage private databases to gain competitive insights.

8. Research Project Management

In this module, you will learn the essential skills and tools for effectively managing research projects in business settings. You will discover frameworks for research project planning and design, as well as tools for defining project scope. The module will cover techniques for efficient time management and introduce you to software tools for scheduling and tracking progress. You will also learn strategies for resource allocation, cost control, and budgeting in research projects.

9. Regulatory and Ethical Considerations in Research

In this module, you will explore the critical regulatory and ethical considerations that underpin responsible research practices in business. You will gain an understanding of data protection laws, such as GDPR, and learn how to implement effective data privacy measures in your research projects. The module will also cover the essential elements of informed consent and provide best practices for obtaining and documenting consent from research participants. You will delve into the ethical guidelines that researchers must adhere to and learn how to navigate ethical dilemmas that may arise during research.

10. Research Technology and Systems

In this module, you will discover the wide range of digital tools and platforms available to support and enhance research activities in business. You will learn how to evaluate technological solutions based on your specific research needs and explore key software tools for data collection and analysis. The module will provide training on popular data analysis software, equipping you with the skills to effectively leverage these tools. You will also examine the profound impact of technology on the way research is conducted and delivered, as well as explore future trends in research technology.

11. Data Representation and Publication

In this module, you will learn how to effectively represent and publish research data to maximise its impact and usability. You will explore various data visualisation techniques and discover the best practices for creating clear and compelling tables, graphs, and charts. The module will introduce you to software tools used for manipulating data into publication-ready formats and provide training on specific tools such as Excel and Tableau. You will also learn the steps involved in compiling and refining research findings for publication while considering the ethical aspects of reporting and publishing data.

Back to top