A Level 4 Market Research Executive supports end‑to‑end research projects that help organisations across public, private and third sectors understand people, markets and society. Working with internal teams and external stakeholders, they collect, analyse and interpret data using qualitative methods (focus groups, depth interviews, ethnography), quantitative techniques (surveys, statistical analysis) and secondary research. Predominantly office‑based with occasional fieldwork, they help design studies, manage participants, validate data, and produce clear, insightful reports—always mindful of resources, budgets and timelines. Operating independently on defined tasks and leading elements of delivery under supervision, they play a vital role in turning evidence into actionable insight.
Market Research Executive Apprenticeship
Course
For information on how to enrol in this course, click below.
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About
Course Overview
Programme Length
8 to 15 Months
Programme Level
Level 4
Delivery Method
Blended Learning through online learning, live tutor-led classes and 1 to 1 mentoring.
End Point Assessment
Professional discussion underpinned by a portfolio of evidence and a project.
Professional Recognition
Market Research Executive Certificate. Market Research Society Member Grade
Funding
Apprenticeship Levy paying employers can use their funds for this programme. Employers not paying the Levy can get up to 95% funding.
BENEFITS OF THE MARKET RESEARCH APPRENTICESHIP
Benefits to Apprentices
• Build a strong foundation in both theory and practice, mastering core market research methodologies—from quantitative analysis to qualitative insight-gathering.
• Access our award-winning learning management system with videos, voice explainers, and handouts, plus 30+ live tutor-led online classes. You’ll be supported by experienced course mentors who guide you throughout the programme.
• On completion, earn the Market Research Apprenticeship Certificate and gain member grade with The Market Research Society—boosting your credentials and recognition across the industry.
• Access our award-winning learning management system with videos, voice explainers, and handouts, plus 30+ live tutor-led online classes. You’ll be supported by experienced course mentors who guide you throughout the programme.
• On completion, earn the Market Research Apprenticeship Certificate and gain member grade with The Market Research Society—boosting your credentials and recognition across the industry.
Benefits to Employers
• Levy-paying employers can fully fund the programme. Non-Levy organisations can receive fully funded training for under-22s and up to 95% government funding for those over 22.
• Equip your team with professionals skilled in modern and traditional research techniques who can deliver precise, compliant insights for informed strategic decision-making. Apprentices are trained in ethical and regulatory standards, ensuring responsible research that aligns with legal and professional norms.
• Apprentices apply learning directly to real projects, adding value from day one. Invest to cultivate dedicated market research talent tailored to your organisation’s needs and culture.
• Equip your team with professionals skilled in modern and traditional research techniques who can deliver precise, compliant insights for informed strategic decision-making. Apprentices are trained in ethical and regulatory standards, ensuring responsible research that aligns with legal and professional norms.
• Apprentices apply learning directly to real projects, adding value from day one. Invest to cultivate dedicated market research talent tailored to your organisation’s needs and culture.
HOW MARKET RESEARCH APPRENTICESHIPS FIT INTO A BUSINESS
1
Cost-Efficient Resourcing
Leverage government funding, reduce salary costs while delivering measurable outputs.
2
Fresh Analytical Energy
Inject up-to-date methods, digital fluency, and curiosity into research cycles.
3
Quality And Compliance
Support MRS code adherence, data validation, and ethical participant management.
4
Increased Delivery Capacity
Handle prep, fieldwork, and analysis, freeing specialists for higher-value strategy.
5
Faster Client Turnarounds
Streamline materials, dashboards, and reports for quicker, clearer client decisions.
6
Long-Term Talent Pipeline
Grow loyal in-house researchers aligned to your processes, culture, and sector.
Frequently Asked Questions
How is this apprenticeship funded for levy and non-levy paying employers?
The funding band for this programme is £8,000. Levy-paying employers can fund 100% through the Apprenticeship Levy. Non-levy employers pay nothing for learners under 22, and only 5% co-investment for those aged 22+, with government covering 95%. No learner fees apply.
What is the typical duration and how do new flexibilities affect this?
The programme typically lasts 8–15 months. From August 2025, increased weekly off-the-job hours can shorten overall duration, subject to learner progress and employer capacity. We tailor schedules to meet standards efficiently while maintaining quality, ensuring timely progression to assessments and end-point gateway readiness.
What roles does this apprenticeship prepare me for after completion?
Graduates commonly progress into roles such as Insight Analyst, Market Research Assistant, Market Research Executive, or Research Analyst. You’ll build skills in data analysis, survey design, stakeholder reporting, and producing actionable insights that inform evidence-based decisions across marketing, product, and customer experience functions in various organisations.
How is the training delivered and what commitment is required weekly?
Training is delivered via blended learning: interactive online modules, live tutor-led classes, and 1-to-1 mentoring. All off-the-job training must be completed during working hours. We agree a weekly plan with the employer to balance study time with business needs and project work.
What are the employer’s costs and responsibilities during the apprenticeship?
There are no costs to learners. Employers must allow protected time in working hours for off-the-job training, provide workplace mentoring and relevant projects, and engage with progress reviews. Non-levy employers may contribute 5% for learners aged 22+, while levy-payers fund entirely via their levy.