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Apprenticeships

Multi Channel Marketer Apprenticeship


Course
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Course Overview

Kick-start your marketing career with a hands-on apprenticeship that spans sectors from finance and retail to IT and healthcare, working in agencies or in-house teams to deliver real results. You’ll create compelling content, support research, manage multi-platform campaigns, and use marketing tools to track performance—all while collaborating with sales, IT, PR, and external suppliers. With growing emphasis on greener business, you’ll help integrate sustainable strategies into campaigns and contribute to wider marketing plans. Expect a mix of office, remote, and event-based work, responsibility for day-to-day activities, and the chance to influence decisions as you build customer awareness, drive demand, and support business growth.

BENEFITS OF THE MULTI-CHANNEL MARKETER APPRENTICESHIP
Benefits to Apprentices
• Build in-demand skills in creating and implementing customer-centric marketing strategies across multiple channels, strengthening both digital and traditional marketing competencies.
• Access our award-winning learning management system packed with videos, voice explainers, and handouts, plus over 30 live tutor-led online classes. Experienced course mentors provide guidance throughout the programme.
• On completion, gain the Corporate Responsibility and Sustainability Practitioner Certificate and membership of the Institute of Corporate Responsibility and Sustainability (ICRS), elevating your professional credibility and recognition.
Benefits to Employers
• Apprenticeship Levy-paying employers can fully fund the programme. Non-Levy payers can receive fully funded training for those under 22, and up to 95% government funding for apprentices aged 22 and over.
• Apprentices trained in multi-channel marketing can boost brand awareness and market penetration across platforms. They bring fresh perspectives and current industry knowledge, especially in digital trends and the green economy, helping you stay competitive.
• Investing in apprentices builds dedicated marketing talent tailored to your organisation. From content coordination to analytics monitoring, apprentices free senior staff for strategic work and, with hands-on training across sectors, contribute insights that align marketing with business goals.
HOW MULTI-CHANNEL APPRENTICESHIPS FIT INTO A BUSINESS
1
Lower Hiring Costs

Cut recruitment spend with funded training and levy support reducing overheads.

2
Fresh Multi-Channel Talent

Add digital-native thinkers skilled across channels, energising campaigns and customer journeys.

3
Scalable Channel Coverage

Expand capacity across social, email, web, and retail without expensive headcount.

4
Loyal Talent Pipeline

Develop homegrown specialists who stay longer and progress into future channel leaders.

5
On-The-Job Agility

Embed adaptable resource who flexes between platforms, tools, and seasonal priorities.

6
Data-Driven Impact

Gain measurable performance uplift as apprentices test, learn, and optimise multi-channel workflows.

Need more information?
Frequently Asked Questions
What does the programme cost levy and non-levy employers, and learners?
The funding band is £11,000. Levy-paying employers can fully fund the programme through their Apprenticeship Levy. Non-levy employers pay nothing for learners under 22, and as little as 5% for those aged 22+. There is absolutely no cost to learners.
How long does the apprenticeship take with new 2025 flexibilities and study hours?
With August 2025 flexibilities, duration ranges from 8 to 15 months. The more hours you study each week, the shorter your apprenticeship. VQ Solutions will tailor a study plan with you and your employer to balance progress, workload, and achievement.
When is off-the-job study time scheduled during the working week?
Study takes place in paid working hours, as off-the-job training. We coordinate with your employer to schedule protected learning time that fits business needs and meets funding rules. You’ll get planned sessions, resources, and support without sacrificing your salary or leave.
What does the End Point Assessment involve, and how will I prepare?
You’ll complete a written project report, present it and answer questions, then undertake an interview underpinned by your portfolio of evidence. VQ Solutions provides coaching, portfolio guidance, mock assessments, and feedback to ensure you’re confident and ready for each assessment component.
What professional recognition and memberships are available upon successful completion?
You’ll achieve the Multi-Channel Marketer Apprenticeship Certificate and can access recognition with leading bodies: CIM (Affiliate), DMI (Power), and DMA (Individual). These affiliations boost your professional credibility, support CPD, and enhance employability across marketing roles and sectors.

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