In this module, you will discover comprehensive information about the apprenticeship and essential administrative sections necessary for course management. It includes detailed guidance on accessing class lists, along with effective strategies for recording off-the-job learning, ensuring a thorough understanding of both theoretical and practical aspects of apprenticeship administration.

In this module, you will understand marketing theory comprehensively, exploring foundational concepts and principles, including the essence of marketing, the marketing mix, and the promotional mix. The module further guides you through the intricacies of developing a marketing plan, explaining its construction and strategic importance. Additionally, it covers Brand theory, exploring critical aspects like brand positioning, value, identity, guidelines, and the significance of tone of voice in brand communication.

This module explores key regulatory and legislative requirements critical in today's digital and commercial landscapes. Dive into the intricacies of data protection, GDPR compliance, and cyber security fundamentals. Understand the nuances of trading laws, copyright law, and the Advertising Standards Authority (ASA) guidelines. Learn how these regulations influence the handling and processing of data and their practical application in various business scenarios.

In this module, you will explore the fundamental concepts of business structure, vision, and objectives and comprehend how the role of marketing supports these elements. The module explores the interplay between business objectives, the broader environmental context, and sustainable practices in shaping marketing strategies. Additionally, it emphasises the crucial role of Stakeholder Management in ensuring effective marketing outcomes.

In this module, you'll learn to develop content for online and offline marketing creatively. Explore image creation tools, effective writing techniques, and video production for digital platforms. Gain skills in crafting engaging blogs and leveraging social media, enhancing your ability to create impactful marketing content.

In this module, you will learn digital marketing essentials, focusing on social media networks. You'll learn about the strategic use of social media scheduling tools and effective crisis management techniques. Additionally, you will gain insights into the world of social media influencers, their impact, and engagement strategies. You will develop skills to create a comprehensive social media policy and a robust strategy.

In this module, you'll learn about the need for businesses to have offline marketing materials. Multi Channel Marketers need to be able to understand and be involved in the design and ordering of this material. As part of the marketing team, you'll need to be efficient in project management and confident when liaising with suppliers and vendors.

In this module, you will dive into modern marketing channels, examining online and offline mediums. Gain insights into cross-channel behaviour and understand how consumer interactions differ across various platforms. The module emphasises managing and operating integrated campaigns, highlighting key strategies for harmonising online and offline channels to create cohesive and impactful marketing initiatives. Learn the details of channel integration to maximise reach and effectiveness in your marketing campaigns.

In this module, you'll understand how to monitor and evaluate marketing delivery effectiveness. You'll interpret reports from various marketing tools or platforms and learn more about analytics, marketing automation reports, social media monitoring reports, metrics reports and budget trackers.

In this module, you'll understand how to use content management systems. You'll publish online content to engage with different customer segments and learn the practicalities behind content management.

In this module, you will learn about digital technologies that are needed by marketers. You will understand marketing technologies (Martech), how to identify the right systems and how to implement them.

In this module, you will be given guidance on the endpoint assessment requirements. Please ensure you refer to this throughout the programme.