This programme is designed for new entrants to the industry or for professionals that want to grow their marketing knowledge and upskill. This programme provides all of the knowledge and skills to be an effective marketing assistant and covers modules such as marketing basics, content marketing, digital marketing, offline marketing, digital analytics, content management, and technologies. Apprentices are guided throughout the programme by a mentor. This is a 15-month programme leading to an endpoint assessment of a knowledge test and work-based project showcase and discussion.
This apprenticeship is designed to take 15 months, with the apprentice consistently receiving support from their assessor. Assessors will guide apprentices through each module to ensure they are applying their knowledge and skills to their job roles. Our assessors will also help to build the portfolio of evidence with each apprentice to demonstrate the skills and knowledge they have gained.
How is the Apprenticeship Delivered?
The apprenticeship is delivered through on the job training, webinars and online learning.
By the end of the programme the apprentices will have covered:
- Marketing Basics
- Content Marketing
- Digital Marketing
- Offline Marketing
- Digital Analytics
- Content Management Software
Completing the Apprenticeship
To complete the apprenticeship and the EPA (End Point Assessment), apprentice's must complete a knowledge test and project showcase.